This is the audio of a webinar I did with LeadSift. LeadSift is an intent data solution for B2B companies to uncover their 'hidden' funnel.
You can watch the full webinar or download the slides.
If marketing were easy, you wouldn’t be reading this text. Lead generation requires a delicate mix of technology, strategy, and techniques – all in equal balance. If you tilt the scales, you make no sales. In this webinar, Kamil and Tukan put forth a reliable recipe and easy to replicate strategy that will lead even the most casual marketing professional to the demand promised land.
In this this webinar you will learn
Key technologies to use in your marketing stack
The most effective channels for lead generation
Best practices and common mistakes to avoid
Measurement, reporting, and proving ROI
Passing qualified leads to sales more efficiently
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