Conversation: Data vs. Qualitative: A conversation with Jon Itkin

In this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva.

In this episode, we discuss:

• What is marketing? What are its functions?

• Can we measure all marketing efforts?

• Some books and concepts that have helped Jon in his career.

• The tension between data and human insight?

• What is a category? And why category creators probably did not start with that objective in mind.

We hope you enjoy it.

Jon: linkedin.com/in/jonitkin/

--- Send in a voice message: https://anchor.fm/42-agency/message